Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

        Generally, our music video has stuck to the typical conventions of the Indie genre. Many music videos within this genre comprise of a narrative in which there is some form of interaction, usually love interest, between a male and a female. The song Mardy Bum focuses on fallouts and arguments within a relationship, so we converted this into a conventional narrative in which the basic lyrical content is acted out. To keep interest in our music video we tried to script the acting of the narrative as close to the actual lyrics as we could get. For example, during the lyrics “And you’ve got the face on” we have a close up of the female character’s face looking rather mardy. We didn’t really want to stray too far from our genre’s conventions because music videos that stick to conventions are generally popular and look good. The only real convention we broke was the band’s image during the performance shots. We decided against having the whole band featured in the video, for fear of making it too complicated, and instead focused on one musician. We felt that having a vocalist during the performance shots would draw too much attention away from the actors. We wanted to keep the man and the woman from the narrative shots as the main characters and so decided to use a guitarist instead.