How have you maintained a clear image and theme throughout your campaign?
In terms of maintaining our bands image we have used a simple theme including black and white and an overall minimal use of colour, the only colour present being red. From looking at other bands we saw that they have a sometimes clean looking image and dull, muted colours with the exception of another bright one. However they are also quite bold in doing this, so by using black, white and red stripes we have succeeded in giving our band an image that although is something the Arctic Monkeys probably wouldn’t have themselves, it is still clearly in keeping with the genre and isn’t out of place. We feel that it keeps within the target audience of young males and isn’t too ‘pop’. Everything that has been created from the CD cover to the website all share the same stylized, bold and somewhat functional theme. The website is perhaps more elaborate in terms of imagery but we feel it is definitely in keeping with the rest of everything we have done. The video itself is related to all of this due to the storyline being in keeping with the lyrics of the song (young male argues with his girlfriend, a.k.a. the ‘Mardy Bum’ of the video) and due to the fact that it is all in black and white. The use of the singer from the video on the CD cover is an example of synergy between the cover and the music video.
What have you learned from your audience feedback?
To gain audience feedback for our video, we made a pitch on powerpoint including all things such as genre of the band, the storyline of the video, location and much more. After we made our presentation the audience would discuss what they liked and disliked and then after a few minutes we were called back in and told the good and bad points of our ideas. The main concerns about our idea were that the house we wanted to use for location wasn’t rough enough and that the video had to have a slightly grittier feel to it. We took all of this into account but disagreed slightly with a comment made about it saying it wasn’t ‘East Midlands’ enough as we felt this that the simple change of location to a grittier setting would be enough. Other than disagreeing with that one comment, there were no obvious problems with the audience feedback and everyone understood what we wanted to do with our video. To answer this we changed the location to another group member’s house, which was more ‘common’, but at the same time big enough to film in. Another comment was made about how the mingling of performance and narrative in the music video wouldn’t work, but we went ahead anyway and it turned out all right. We didn’t have any logistical problems for the location as although the house we filmed in was smaller, we still had more than adequate room to change equipment around.
William Larkin
In terms of maintaining our bands image we have used a simple theme including black and white and an overall minimal use of colour, the only colour present being red. From looking at other bands we saw that they have a sometimes clean looking image and dull, muted colours with the exception of another bright one. However they are also quite bold in doing this, so by using black, white and red stripes we have succeeded in giving our band an image that although is something the Arctic Monkeys probably wouldn’t have themselves, it is still clearly in keeping with the genre and isn’t out of place. We feel that it keeps within the target audience of young males and isn’t too ‘pop’. Everything that has been created from the CD cover to the website all share the same stylized, bold and somewhat functional theme. The website is perhaps more elaborate in terms of imagery but we feel it is definitely in keeping with the rest of everything we have done. The video itself is related to all of this due to the storyline being in keeping with the lyrics of the song (young male argues with his girlfriend, a.k.a. the ‘Mardy Bum’ of the video) and due to the fact that it is all in black and white. The use of the singer from the video on the CD cover is an example of synergy between the cover and the music video.
What have you learned from your audience feedback?
To gain audience feedback for our video, we made a pitch on powerpoint including all things such as genre of the band, the storyline of the video, location and much more. After we made our presentation the audience would discuss what they liked and disliked and then after a few minutes we were called back in and told the good and bad points of our ideas. The main concerns about our idea were that the house we wanted to use for location wasn’t rough enough and that the video had to have a slightly grittier feel to it. We took all of this into account but disagreed slightly with a comment made about it saying it wasn’t ‘East Midlands’ enough as we felt this that the simple change of location to a grittier setting would be enough. Other than disagreeing with that one comment, there were no obvious problems with the audience feedback and everyone understood what we wanted to do with our video. To answer this we changed the location to another group member’s house, which was more ‘common’, but at the same time big enough to film in. Another comment was made about how the mingling of performance and narrative in the music video wouldn’t work, but we went ahead anyway and it turned out all right. We didn’t have any logistical problems for the location as although the house we filmed in was smaller, we still had more than adequate room to change equipment around.
William Larkin
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